With 1.35 billion people and 635 meters Internet users (and still growing), it seems that if there is no possibility of marketing opportunities in China.
As most marketers know, however, marketing of Chinese citizens is not exactly like those marketing on other continents. Chinese citizens are not always the same with the Internet and their favorite brands that do in western countries, and they do not have the same platforms.
You will not agree to the old believers like China, Twitter, and Youtube in China.
But there is social media in China in China, and if you know how to create a market through social in any western country, you can use these concepts and apply them to these illegitimate platforms. Do not worry, they will not be unaware of a long time.
Check out how to start with social media marketing in China and see where your marketing efforts can go.
And more on this subject, download the Excel CC State Ecommerce in China, report or read other blog posts.
Weibos, WeChat & Renren: How about social marketing in China
Why Western Brands Are Used With WeChat
Choose a social media platform
Chinese social media platforms mirror many Western sites like Facebook and Twitter, but they are not enough to ignore and function.
Although they have some similarities, you should still be familiar with the big social media platform in China and think how they work. Here are the top platforms you want to know better:
WeChat or Weixin in China: This social media site allows consumers to send text and voice messages to each other as well as play video games, videos, shopping, and pay through mobile payments. For marketers, there are ads in WeChat that can be broadcast to some viewers, and marketers can also create their own accounts and post content. They can also offer special discounts and other offers to enhance both brand awareness and loyalty.
Sena Vebo: This site is Twitter in response to China. Micro blogging site allows 140 characters to be published by Sena Wube, and users can add links, photos and videos. It is one of China’s most popular websites and marketers who can use followers to post their original content and get access to other content links.
Qzone: Perhaps the most popular social networking site in China is still lonely. Currently platforms are more than 600 million users and more progressive. Users can view blogs, music, send pictures to each other and watch videos. As a marketer, this platform will be your best blogging site, even though you can also customize your desktop as well as customize your multimedia content.
Youku: This platform responds to China’s China. Upload content, comment, and then give it a grade. This is a great platform for posting your own videos.
Naturally, it is not necessary for you to put on one platform only, but there may be a great presence on a platform than a weak presence on the three platforms. Start slow and move on to a platform before others move.
What you need to know before launching social media marketing in China
Before making accounts on the above mentioned social media platforms, there are a few things to know about China and its Internet policies.
It is true that your marketing strategy will not be more favorable on Chinese social media platforms. Generally engaged, however, will be a bit different.
Need to know about social media marketing in China, there are eight things here:
Google is bound to Chinese servers. This includes Google+. You need your search engine to search for Buddy and 360.
The number of subscribers of mobile social media was approximately 335.9 meters in 2015 and it is expected to grow up to 480.4 million, which is approximately 34.8 percent of the total Chinese population. So advertisements on mobile phones are huge.
Remember that Chinese culture is not like others. In 2009, Doo took her “Real Woman, Real Beauty” in guest Chinese markets, and she could not find it. They thought women were fat and ugly. So Doo changed his strategy and joined the Chinese version of “Ugly Bitty” and started the entire campaign. In short, plan B in planning B is not consistent with the requirements of the consumer.