The word “market” usually refers to the place where buyers & sellers meet for the exchange of their goods & services. It is a very common term everyone knows about this. It depends upon the number of goods handled. As there are both wholesale market as well as retail markets.
While in the modern world word ”market” has the broader meaning. The market refers to the collection of actual or potential buyers of products & services.
There are various types of the marketing but we will discuss two main types:-
- Traditional marketing
- Digital marketing
Traditional marketing is any type of promotions, advertising or publicity. This type of marketing is generally used by the companies or business entities for a longer period.
Previously marketing is usually a flow of goods & services from producers to consumers. We can this is the product-oriented explaination of marketing. The manufacturer usually focuses on the products which they can manufacture. They don’t care about the consumers, as marketers don’t consider their need as their priority.
There are so many methods of traditional techniques such as a print advertisement, newsletters, billboards, newspapers ads. Some other forms of traditional marketing are television, commercials, radio -broadcasting advertising about the product or service of any company.
Why We Need Digital Marketing??..
As we all know that technology is going to be very advanced in some years. It demands the change every time. The digital marketing is totally based on computerization. If you will think of some years back then you will come to know that this world is without computers, mobile phones as well as without internet connection. But In some years as the technology has developed mobiles, phones & computers. And after some time internet connections are also introduced. It brings a revolution into the digital world.
There are some examples of the digital marketing which include the websites, social media networks, emails. These all things are quite common. The digital marketing is quite similar to traditional marketing. But if you use the digital devices & information technology then It is really faster, reliable as well as easy too. You can find medium and therefore digital marketing is accepted worldwide.
The marketing process which refers to the marketing through the online medium, Examples are search engines, websites, social media networks & emails. We can tell it sometimes online or internet marketing.
Digital marketing consists of the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.
There are so many reasons for the growth of digital marketing.
1) Digital marketing is more cost-effective than the traditional concept.
2) Digital process is faster than traditional marketing and also results oriented.
3) Anyone, as well as any company, can track their performance.
4) Every process of the digital marketing is being reliable, generates better revenues.
5) And the most important thing is Digital media facilitate the interaction with the targeted audience.